Toys "Я" Us at Macy's: A Toy Destination in Midtown Manhattan

Toys "Я" Us at Macy's

Overview

About

Location

Reviews

Overview

macys.com
7th floor, 151 W 34th St., New York, NY 10001, USA
Hours

Monday 10:00 AM - 9:00 PM

Tuesday 10:00 AM - 9:00 PM

Wednesday 10:00 AM - 9:00 PM

Thursday 10:00 AM - 9:00 PM

Friday 10:00 AM - 10:00 PM

Saturday 10:00 AM - 10:00 PM

Sunday 11:00 AM - 9:00 PM

Toys "Я" Us at Macy's Introduce

Toys "Я" Us at Macy's is located on the 7th floor of 151 W 34th St., New York, NY 10001, within the iconic Macy's department store. It provides a toy shopping experience in the heart of Midtown Manhattan.

This Toys "Я" Us location offers a selection of toys, organized by age and brand, including popular names like Lego, Hot Wheels, and Barbie. However, it's important to note that the store's size is relatively small compared to traditional Toys "Я" Us locations, and the selection of toys is therefore more limited. Customer reviews indicate that the store occupies approximately 1/8th of the 7th floor of Macy's.

Here are some key features and observations based on customer feedback:

Brand-Specific Areas: The store features designated areas for popular toy brands, making it easier to find specific items.
Limited Selection: The range of toys available may not be as extensive as in a standalone Toys "Я" Us store.
Potential Crowds: The store can become crowded, especially during peak times, and the aisles are not particularly wide.
Pricing Concerns: Some customers have reported unclear pricing, with items lacking price tags or sale signs causing confusion.
Activities and Displays: The store offers some interactive elements, such as Lego displays and photo opportunities with large plush characters, including a llama, unicorn and sloth.
Convenient Location: Its location within Macy's provides a convenient option for families visiting the midtown area.

Customer reviews suggest that while the store may not fully replicate the nostalgic Toys "Я" Us experience, it offers a fun and convenient option for children and families within the Macy's department store. It serves as a brief entertainment stop within a busy shopping trip. It is also noted that on opening day, the store was well stocked and organized, but it is expected to become crowded in the future. If you are looking for a toy store near me, located in the heart of midtown Manhattan, this location could be a convenient option.

Location

Reviews

Oct 23, 2022

It will not live up to the nostalgia, I'm sorry to say. This Toys R Us is about the size of a Foot Locker, taking up maybe 1/8 of the 7th floor of Macy's. It's got areas focused on age and brand of toy, like Legos, Hot Wheels, Barbie - but it doesn't compete with the range of different toys that a true Toys R Us would have. The prices also aren't clear, a lot of items don't have prices, and the ones that do are confused by sale signs on the shelves. It was also widely crowded, with kids climbing on top of installations in a mini-playground, smearing play dough all over the place. The line to buy anything looked daunting enough to discourage anyone but the most committed. All in all, it's a toy store inside Macy's. It something fun for the kids to do for 30 minutes in an otherwise busy midtown area.
Oct 15, 2022

Opening day it was pretty empty of customers abd the shelves were stocked and organized: barbie, Lego. Pokémon. Toys R US exclusives.... but! I imagine it will be bonkers soon. The aisles are not particularly wide. The selections are not particularly extensive. BuT! Toys! And! Bonus 'activities" - take your picture next yo impressive Lego creations if Macy's and or the Tatum if liberty; big white Furry Llama and unicorn and [my favorite] SLOTH! Anyway- hohoho. Toy buying time is nigh.
Aug 11, 2023

This is my favorite toy store in the most iconic of locations. I've taken so many kids here (and the old Times Square location) and together we spend so many hours without out even realizing it! The dinosaur is awesome and so is the Ferris Wheel. One could buy most of these toys in a big box retailer like a Walmart but it's nothing like visiting a Toys "Я" Us
Dec 29, 2024

What? Toys R Us has recently opened a branch of its famous toy stores on the 7th floor of Macy’s at Hearld Square. Of course it has a huge choice of toys to purchase, but it also has incorporated a play area into the store. Where? On the 7th floor of Macy’s at Herald Square at 34th Street. It’s very well sign posted, so take the elevator and make sure to get off at the 7th floor! When? Macy’s is generally open from 10am to 9pm with extended hours over the Christmas holidays. Check their website for opening times! Cost? FREE! Our Rating? 8/10. It’s so great to know there’s a store in NYC where you can shop great discounts, let your little one play, grab some McDonalds fries and change their diaper afterwards! It’s easy to kill an hour or so just letting the little one play in Toys R Us. Anything else? Toys R Us occasionally have special events and giveaways. These are normally promoted on their Instagram so keep an eye out. Of course, you have all the amenities of Macy’s right there, so don’t be worried about not having a changing table available or getting hungry. If you happen to go over Christmas, be warned that it gets super busy in here. Oh, definitely a must if you’re little one is a Thomas the Tank fan! (Review originally posted on the @playinnyc Instagram account in March 2023)
Feb 21, 2023

Toys R Us is back and pretty cool! I don't think it's nearly what it used to be, but this is still a cool place to visit. Don't expect a ton to do here as it is just a part of Macy's. There are a few things kids can do such as a giant Lite Brite, photo opportunity with the giraffe and another spot, and a few toys to choose from. Giant Lite Brite to me was the coolest thing. It's about 4ft-6ft and lots of different colors. I was able to write hello, draw a PokeBall, and make a little kirby. This place is a little difficult to find if you use the escalators, so I recommend using the elevators.

Related Categories

Toy News

Popular Water Park

gamezone hillsdale nj

106 Broadway, Hillsdale, NJ 07642, USA

game stop middletown ny

400 NY-211 STE 23, Middletown, NY 10940, USA

attic mice 2

3300 Lehigh St, Allentown, PA 18103, USA

target in orange ct

25 Boston Post Rd, Orange, CT 06477, USA

Oct 23, 2022

It will not live up to the nostalgia, I'm sorry to say. This Toys R Us is about the size of a Foot Locker, taking up maybe 1/8 of the 7th floor of Macy's. It's got areas focused on age and brand of toy, like Legos, Hot Wheels, Barbie - but it doesn't compete with the range of different toys that a true Toys R Us would have. The prices also aren't clear, a lot of items don't have prices, and the ones that do are confused by sale signs on the shelves. It was also widely crowded, with kids climbing on top of installations in a mini-playground, smearing play dough all over the place. The line to buy anything looked daunting enough to discourage anyone but the most committed. All in all, it's a toy store inside Macy's. It something fun for the kids to do for 30 minutes in an otherwise busy midtown area.

Oct 15, 2022

Opening day it was pretty empty of customers abd the shelves were stocked and organized: barbie, Lego. Pokémon. Toys R US exclusives.... but! I imagine it will be bonkers soon. The aisles are not particularly wide. The selections are not particularly extensive. BuT! Toys! And! Bonus 'activities" - take your picture next yo impressive Lego creations if Macy's and or the Tatum if liberty; big white Furry Llama and unicorn and [my favorite] SLOTH! Anyway- hohoho. Toy buying time is nigh.

Aug 11, 2023

This is my favorite toy store in the most iconic of locations. I've taken so many kids here (and the old Times Square location) and together we spend so many hours without out even realizing it! The dinosaur is awesome and so is the Ferris Wheel. One could buy most of these toys in a big box retailer like a Walmart but it's nothing like visiting a Toys "Я" Us

Dec 29, 2024

What? Toys R Us has recently opened a branch of its famous toy stores on the 7th floor of Macy’s at Hearld Square. Of course it has a huge choice of toys to purchase, but it also has incorporated a play area into the store. Where? On the 7th floor of Macy’s at Herald Square at 34th Street. It’s very well sign posted, so take the elevator and make sure to get off at the 7th floor! When? Macy’s is generally open from 10am to 9pm with extended hours over the Christmas holidays. Check their website for opening times! Cost? FREE! Our Rating? 8/10. It’s so great to know there’s a store in NYC where you can shop great discounts, let your little one play, grab some McDonalds fries and change their diaper afterwards! It’s easy to kill an hour or so just letting the little one play in Toys R Us. Anything else? Toys R Us occasionally have special events and giveaways. These are normally promoted on their Instagram so keep an eye out. Of course, you have all the amenities of Macy’s right there, so don’t be worried about not having a changing table available or getting hungry. If you happen to go over Christmas, be warned that it gets super busy in here. Oh, definitely a must if you’re little one is a Thomas the Tank fan! (Review originally posted on the @playinnyc Instagram account in March 2023)

Feb 21, 2023

Toys R Us is back and pretty cool! I don't think it's nearly what it used to be, but this is still a cool place to visit. Don't expect a ton to do here as it is just a part of Macy's. There are a few things kids can do such as a giant Lite Brite, photo opportunity with the giraffe and another spot, and a few toys to choose from. Giant Lite Brite to me was the coolest thing. It's about 4ft-6ft and lots of different colors. I was able to write hello, draw a PokeBall, and make a little kirby. This place is a little difficult to find if you use the escalators, so I recommend using the elevators.