PLAYNOW! - Toy Store Near Me

PLAYNOW!

Overview

About

Location

Reviews

Overview

+1 413-610-1459
www.playnowtoy.com
Ludlow Plaza, 433 Center St Suite 15, Ludlow, MA 01056, USA
Hours

Monday 9:00 AM - 7:00 PM

Tuesday 9:00 AM - 7:00 PM

Wednesday 9:00 AM - 7:00 PM

Thursday 9:00 AM - 7:00 PM

Friday 9:00 AM - 7:00 PM

Saturday 9:00 AM - 7:00 PM

Sunday 10:00 AM - 6:00 PM

PLAYNOW! Introduce

Welcome to PLAYNOW!, your go-to destination for all things fun and playful in Ludlow, Massachusetts! Nestled in the heart of Ludlow Plaza, our toy store is a vibrant hub where kids and adults alike can discover an exciting array of toys, games, and unique gifts. With a friendly and welcoming environment, we strive to make every visit an enjoyable experience for families looking for something special.

At PLAYNOW!, we take pride in offering a diverse selection of products that cater to children of all ages. From classic building sets like LEGO® bricks to trendy collectibles and STEM toys, our shelves are filled with items designed to spark creativity, learning, and endless hours of fun. We also carry seasonal favorites, such as Christmas-themed advent calendars and holiday gifts, making us the perfect stop for unique and memorable presents.

Our store is more than just a place to buy toys—it's a community resource. We regularly host events and promotions to keep our customers engaged and excited about the products we offer. For instance, last summer, we featured a Christmas-in-July half-off advent calendar sale, which became a hit with local families. Parents discovered rare gems like the Playmobil Back to the Future 3 advent calendar, creating lasting memories for their children.

When it comes to service, we aim to make every customer's experience as pleasant as possible. Our staff is knowledgeable and passionate about toys, often going above and beyond to help customers find the perfect gift or toy for their kids. We also offer a loyalty program that rewards repeat visitors with special benefits, ensuring that your support of our local business is always appreciated.

Location and Hours

Address: Ludlow Plaza, 433 Center St Suite 15, Ludlow, MA 01056
Hours: Monday-Saturday: 9:00 AM - 7:00 PM | Sunday: 10:00 AM - 6:00 PM

Customer Feedback

"This store has an amazing selection of toys. My daughter found a super cool Lego double-decker bus and a Needoh gift there. The staff is very helpful, and they make you feel like family!" — A Happy Parent
"I had a great experience shopping here with my kids. The employees were friendly, and we found so many unique toys that you can't find in other stores." — Another Satisfied Customer

Visit us at PLAYNOW! to explore our wide selection of toys, games, and gifts for all ages. Whether you're searching for a birthday gift or holiday surprise, we have something for everyone. Follow us on social media for updates on our latest arrivals and special promotions!

Location

Reviews

Mar 23, 2025

Great store, TERRIBLE management! My 11 y.o. called went in and bought a whoopee cushion. Two minutes later, on the drive home, it popped -- splitting along the seam. We turned around and he returned to the store, and the worker called her manager, who said that since he had declined his receipt and wasn't a loyalty member, there was nothing they could do. No exchange, no credit, no refund. Unbelievable! I called the store and asked the clerk if she really hadn't remembered him from two minutes prior. She said she was just following her manager's orders. My son went back inside and the clerk gave him a refund, and commented that she hadn't refunded him the first time because she didn't want to get in trouble with her boss. Definitely not going back for the kinetic sand kit that he had been eyeing...
Dec 26, 2024

Last summer I went in to see what this cute little toy store was all about and came across a Christmas-in-July half-off advent calendar sale. One of the calendars for sale was a Playmobil Back to the Future 3 advent calendar -- an oddly specific thing but I happen to have a child with a BttF franchise obsession and a Playmobil Delorean (the calendar came with mods) so I snatched it up, and now that Christmas is over and she opened the whole calendar I have to say it's one of the best gifts that she has ever received and I didn't even know such a thing existed before I went to Playnow! I brought my daughter back in the fall and she picked out a super cool Lego double decker bus and a Needoh squish for her birthday that she was really excited about. Super cool selection, staff is great, love supporting a cool local business.
Sep 18, 2021

Absolutely an amazing store. Our first time there for a birthday gift and we left with so many amazing things (plus our gifts 😂). If you need a unique or fun gift stay away from the big box stores and go here. The woman at the store was super helpful and extremely friendly. Playnow is going to make family game night a success every time!! We will be back very soon!!!
Dec 22, 2020

I loved being able to shop in a locally owned brick and mortar store with great customer service. I purchased Ticket to Ride and 7 Wonders board games and was able to play that night rather than wait a long time for processing and shipping from an online retailer. I’ll definitely shop here again soon.
May 24, 2024

Amazing store! Horrible owner! She is very RUDE to her employees and lacks a lot of sympathy. I'm sure she fakes every interaction she has with people so they don't know how rude and mean she truly is. Use this store as a LAST RESORT to buy for your kids.

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Mar 23, 2025

Great store, TERRIBLE management! My 11 y.o. called went in and bought a whoopee cushion. Two minutes later, on the drive home, it popped -- splitting along the seam. We turned around and he returned to the store, and the worker called her manager, who said that since he had declined his receipt and wasn't a loyalty member, there was nothing they could do. No exchange, no credit, no refund. Unbelievable! I called the store and asked the clerk if she really hadn't remembered him from two minutes prior. She said she was just following her manager's orders. My son went back inside and the clerk gave him a refund, and commented that she hadn't refunded him the first time because she didn't want to get in trouble with her boss. Definitely not going back for the kinetic sand kit that he had been eyeing...

Dec 26, 2024

Last summer I went in to see what this cute little toy store was all about and came across a Christmas-in-July half-off advent calendar sale. One of the calendars for sale was a Playmobil Back to the Future 3 advent calendar -- an oddly specific thing but I happen to have a child with a BttF franchise obsession and a Playmobil Delorean (the calendar came with mods) so I snatched it up, and now that Christmas is over and she opened the whole calendar I have to say it's one of the best gifts that she has ever received and I didn't even know such a thing existed before I went to Playnow! I brought my daughter back in the fall and she picked out a super cool Lego double decker bus and a Needoh squish for her birthday that she was really excited about. Super cool selection, staff is great, love supporting a cool local business.

Sep 18, 2021

Absolutely an amazing store. Our first time there for a birthday gift and we left with so many amazing things (plus our gifts 😂). If you need a unique or fun gift stay away from the big box stores and go here. The woman at the store was super helpful and extremely friendly. Playnow is going to make family game night a success every time!! We will be back very soon!!!

Dec 22, 2020

I loved being able to shop in a locally owned brick and mortar store with great customer service. I purchased Ticket to Ride and 7 Wonders board games and was able to play that night rather than wait a long time for processing and shipping from an online retailer. I’ll definitely shop here again soon.

May 24, 2024

Amazing store! Horrible owner! She is very RUDE to her employees and lacks a lot of sympathy. I'm sure she fakes every interaction she has with people so they don't know how rude and mean she truly is. Use this store as a LAST RESORT to buy for your kids.