For local users in New York, New York, the Build-A-Bear Workshop - FAO Schwarz is located at 45 Rockefeller Plaza, New York, NY 10112, USA. You can reach them by phone at (212) 863-2384 or mobile phone at +1 212-863-2384.
This Build-A-Bear Workshop is uniquely situated within the iconic FAO Schwarz toy store in Rockefeller Plaza. It offers the signature Build-A-Bear experience where customers can create their own personalized stuffed animals, making it a prominent destination within the "Toy Store Near Me" category for families and individuals seeking a hands-on toy-making activity and unique gifts.
Customer reviews highlight the exceptional and memorable experiences at this location. One reviewer described their experience as "AMAZING," noting that their son was made to feel "so special" by the staff who provided "undivided attention" during the stuffing process. This level of care created a very emotional and positive moment for the child, leading the family to express their intention to return.
Another review emphasizes that visiting FAO Schwarz for the Build-A-Bear experience is a "perfect stop for kids to have an intimate experience of building customized bears and perfect place to get memorable gifts for the family" when in Rockefeller Center with children. While acknowledging that lines can be long during the holidays, the reviewer notes that they "moves and the staff is friendly and always ready to help," making it a "wonderful activity to do with the family." The location is also praised for its convenience, being within walking distance of "multiple amazing attractions for children of all ages," including the Lego store and the American Girl flagship store.
The Build-A-Bear concept itself is highlighted as a "great place for creating personalized gifts for anyone," with "endless possibilities of how to build a bear" that encourages imagination and creativity. The "number of assessors and options available for dressing up the bears is so cool," further enhancing the customization experience.
Based on these reviews, the environment of the Build-A-Bear Workshop - FAO Schwarz is a welcoming and engaging space within the larger FAO Schwarz store, focused on providing a personalized and interactive experience. Services include the complete Build-A-Bear process: choosing a bear, stuffing it, adding a heart (potentially with sound), and selecting from a wide array of clothing and accessories. Key features are the highly attentive and friendly staff, the memorable and often emotional experience created for children, the prime location within Rockefeller Center near other family attractions, and the extensive options for customizing stuffed animals, fostering creativity. No specific promotional information was mentioned in the provided reviews, but the overall experience and the ability to create personalized gifts are strong draws for customers.
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